Wednesday 6 June 2007

New logo for London 2012

Now, the logo for London Olympics 2012 was unveiled. And as soon as it was announced, there have been huge opposition to this mark, and an online petition calling for it to be scrapped has about 38,000 signatures as of June 5th. Some people say, "ridiculous", "My two years toddler could produce that with her chunky pen".

I think its good logo. It's simple, a bit clumsy but comical. Definitely not futuristic, rather quite old-fashion. But that is a good point, everyone understand what it is. And I think this logo matches TV or video medias because you can easily transform it by adding some images. It could evolve to cartoon character.

BBC said that the Comity of the Olympics consigned to a designing company for this and it cost £400,000! This money may well be for responsibility for creating such an eye-catching thing and partly drawing huge criticism for it. I think it's still expensive though.

How do you think of this logo?

2 comments:

kats said...

It is not easy to understand.
I needed 20 seconds to make out.
If there is no 5 rings,I could not make it.Simple 5 rings and pic of J.B would be better than this.

iwashi20 said...

yeah, but with 5 rings, you would make it. that's what the simbol is!
let's talk about it in next voice.